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Setting the primary Link

Every Form has exactly one primary Link — the canonical URL used by the Form's QR code and a few integrations. The first Link you create on a Form is automatically primary. To change which Link is primary, open the Link you want and click Make primary. SALT also auto-promotes another Link if you archive the current primary.

Updated Apr 29, 2026 • For agency admin

In short: Open the Link you want to promote and click Make primary. The previous primary loses the badge but keeps working — your URLs don’t change, only which one is treated as the canonical default.

What “primary” actually means

Every Form has many Links, but exactly one of them is marked primary. The primary Link is the one a few specific things treat as the Form’s canonical URL:

  • The QR code download from the Form’s main page resolves to the primary Link
  • Some integrations (where applicable) reference the primary Link by default
  • New Links created in the future inherit some defaults from the primary

Customers visiting non-primary Links still get the same Form, the same questions, and the same experience — those URLs work indefinitely. Primary just decides which URL gets featured when SALT needs to pick one.

When you create the first Link on a Form, that Link is marked primary automatically. There’s no other state — a Form must have a primary Link as long as it has any active Link at all.

For Forms with multiple Links, you choose the primary explicitly.

  1. 1

    Open the Link you want to promote. From the Form’s sidebar, click Links, then click the Link’s name.

  2. 2

    On the Link’s detail page, click Make primary. (If you don’t see the button, this Link is already primary — look for the “Primary” badge next to its name.)

  3. 3

    SALT promotes this Link to primary and demotes the previous primary in the same step. Both Links keep their URLs and continue working normally.

There’s no preview or confirmation — the change is immediate. If you change your mind, repeat the steps on the other Link to flip it back.

Why the primary might change without you doing it

If you archive the current primary Link and another active Link exists, SALT silently promotes that other Link to primary. This can be surprising — you archive what you think is an inert Link, and suddenly your agency’s QR code points somewhere different.

This auto-promotion exists because a Form must always have a primary as long as it has any active Link. The alternatives — leaving the primary slot empty, or refusing to archive — would create their own problems.

If you don’t want the auto-promotion to happen:

  • Archive any active Links you don’t want featured before you archive the primary
  • Or, after archiving the primary, immediately set the Link you actually want featured by following the steps above

The auto-promotion does not happen if you archive a non-primary Link, or if no other active Link exists (the Form simply has no primary until you create or restore one).

Common questions

Does making a Link primary change its URL? No. URLs are tied to the Link’s token, which is fixed for the life of the Link. The “Primary” badge moves; the URL doesn’t.

Does making a Link primary affect existing submissions? No. Past submissions are anchored to the Link they came in on; promoting a different Link doesn’t touch them.

Can I have a Form with no primary Link? Only briefly — when no active Links exist. As soon as a Link is active, it’s the primary by default (or auto-promoted if you just archived the previous primary).

My QR code looks the same as before — did anything actually change? The QR code resolves to whichever Link is primary at the moment it’s downloaded. If you redownload after promoting a different Link, the new QR will encode the new primary’s URL.