Link Performance
Link Performance shows views, starts, completions, and conversion rate per Link. Use it to compare campaigns, referral partners, and marketing channels — different Links to the same Form let you attribute and optimize.
In short: Link Performance breaks down submission flow per Link. Compare Links to spot top performers, weak referral partners, and underused channels.
What’s measured per Link
- Views — visits to this specific Link’s URL
- Starts — visitors who began the Form via this Link
- Completions — completed submissions
- Lead count — incomplete starts that gave contact info
- Conversion rate — completions divided by views (or starts, depending on view)
Each Link tracks independently. Two Links to the same Form show separate metrics.
How attribution works
Every Submission is anchored to the Link the consumer used. Even if multiple Links share the same Form, each Submission attributes to its originating Link.
Use cases:
- Campaign tracking — separate Link for each ad campaign; compare performance
- Referral partner attribution — separate Link per partner; see who sends quality leads
- Channel analysis — separate Link per channel (homepage, email, social)
- A/B testing — separate Link per variant
What you’ll learn
- Which referral partners produce volume but no completions — bad-fit traffic
- Which campaigns produce completions cheaply — double down on these
- Which Links view-spike then crater — usually means traffic is wrong-audience
- Which Links convert anomalously high or low compared to siblings — look for branding, messaging, or audience differences
Comparing Links
Link Performance typically lets you sort by various metrics — views, completions, conversion rate. Sort to find:
- Top performers by absolute volume
- Top performers by conversion rate (best efficiency)
- Underperformers worth retiring or revising
Combine with Tags or Custom Questions for richer attribution
If “which Link” isn’t granular enough — for example, you want to know which specific ad creative within a campaign — use Tags or Custom Questions for finer attribution. Combine in your analysis.
Common questions
Why does my new Link have zero views? It hasn’t been shared yet, or the page sharing it hasn’t been visited. Verify your distribution channel is actually pointing at the new Link’s URL.
A Link’s view count is much higher than starts. Why? Bots, link previews (when shared on social), and accidental clicks all count as views. Don’t expect 1:1 view-to-start unless your traffic is highly motivated.
Can I export Link Performance to share with a referral partner? Where supported, yes — the report exports to CSV. You can share their Link’s specific numbers with them.
Does archiving a Link erase its history from Reports? No. Archived Links retain their historical metrics. They just stop accruing new ones.