Form subscribers and notifications per Link

Each user on your account has notification preferences per Link — for leads (consumer started the Form) and submissions (consumer finished). When a Link is created, the assigned user gets emails by default and everyone else is silent. Change preferences per Link per user as needed.

Updated Apr 29, 2026 For agency admin

In short: Notification preferences are per-Link, per-user. By default, only the assigned user gets emails — everyone else is set to silent. To change who gets notified, open the Link’s notifications settings.

Why “no one is getting notifications” is the most common complaint

The default is intentional but often surprising: when you create a Link, SALT seeds notifications so only the assigned user gets emails. All other team members are subscribed but silent — they can find the Submissions in the list but won’t get pinged.

This default exists because broadcasting every Submission to every team member at scale becomes noise. Most teams want a clear “this is yours, you handle it” signal, not 8 inboxes lighting up for every lead.

But agencies expecting “everyone sees everything” find the default surprising. Flip it explicitly per Link if that’s what you want.

The two notification types

Each user has independent preferences for two events on each Link:

  • Lead notifications — fire when a consumer starts the Form (gives at least an email or phone).
  • Submission notifications — fire when the consumer completes the Form.

Most agencies care more about submissions; lead notifications are useful for high-touch sales motions where you want to call a half-finished prospect.

Each preference is one of:

  • Email — the user receives an email when the event fires
  • Disabled / silent — the user doesn’t receive an email (the data still flows into the Submissions list)

How defaults are seeded

When a Link is created, every active user on the agency gets a Form Subscriber record for that Link. The seeding rule:

  • The assigned user: lead and submission notifications set to email.
  • Everyone else: both set to disabled.

This applies every time a Link is created — whether by you, by a duplicate, or as part of a new Form.

Change notifications for a specific user

  1. 1

    Open the Link whose notifications you want to adjust.

  2. 2

    Find the form subscribers / notifications section.

  3. 3

    For each user on your account, set lead and submission notifications to either email or disabled.

  4. 4

    Save. Changes take effect for the next event on that Link.

Each user’s preferences are independent. You can have one Link where three people get emails and another Link where only the assigned user does.

A subtle behavior to know about

Saving an assigned-user change can silently re-enable submission notifications for that user if they were previously disabled. SALT does this so the assigned user reliably gets emails — they’re the person who’s expected to act on the Submission. If you want the assigned user to stay silent for some reason, set their preference back to disabled after saving.

This catches teams who deliberately set the assigned user to “disabled” and then re-save the Link for some other reason — they expect the disabled state to stick and are surprised when the assigned user starts getting emails again.

Common patterns

Round-robin distribution. Set up multiple Links, each with a different assigned user. Use a different Link in each campaign or rotate which Link you share.

One person sees everything. Make that person the assigned user on every Link. Other users will be silent unless explicitly changed.

Whole team notified. Open every Link’s notifications settings and toggle every user to email for both lead and submission. Be aware: noisy.

Sales lead vs nurture lead. Use one Link for high-priority paid traffic (multi-user notifications) and a different Link for blog/SEO traffic (only the assigned user). Same Form, different attention levels.

Common questions

A new teammate joined — will they automatically get added to existing Links’ subscribers? New users are added to subscriber lists as they’re added to the agency. By default they’re silent; an admin needs to set their preferences explicitly if they should get emails.

Can the user themselves change their notification preferences? Depending on your role configuration, yes — users typically can adjust their own preferences. Admins can adjust everyone’s.

I’ve turned everything off but I’m still getting emails — what’s happening? Check that you haven’t been re-set during a Link save (see the warning above). Also verify the email is actually a Form subscriber notification and not a different kind (billing, security, integration sync).

Does the consumer see who’s subscribed? No. Form subscribers are entirely internal. The consumer’s experience is unaffected.