Customizing a Link's branding

How branding works in SALT

Branding settings flow from the agency to each Link:

• Account-level defaults (set in your agency’s settings) define the baseline color theme, logo padding, and whether to show or hide SALT’s illustrations.
• Link-level overrides are optional. If you set a value on a Link — say, a different color theme — that value takes precedence for consumers visiting that Link’s URL. If you don’t set it, the Link inherits whatever the agency has.

This means two Links to the same Form can look different if one of them has overrides and the other doesn’t. That’s by design: it lets you point one Form at a referral partner with their colors while keeping your standard Link on your colors.

What you can override per Link

Setting	What it does
Color theme	The accent color used for primary buttons, focus rings, and selected states on the consumer’s screen
Logo padding	How much breathing room appears around the logo at the top of the form
Hide illustrations	Removes SALT’s default illustration accents for a more austere look

Other branding aspects — your agency’s logo, your privacy/terms links, your contact info — are set at the agency level and aren’t overridable per Link.

Override branding on a Link

1. 1

   Open the Link you want to customize. From the Form’s sidebar, click Links, then click the Link’s name.

2. 2

   Open the Link’s Branding tab (or the section labeled “Branding” on the Link’s settings page).

3. 3

   Pick a different color theme, adjust logo padding, or toggle “Hide illustrations” on or off.

4. 4

   Save your changes. Consumers visiting this Link’s URL see the new look immediately; other Links and your agency default are unchanged.

There’s no preview that mimics the consumer’s exact view — to verify, open the Link’s URL in a new browser tab.

Reset a Link to inherit agency defaults

If you’ve overridden a setting and want this Link to follow the agency default again, clear the override. Depending on the setting, that may mean choosing a “Use account default” option, leaving the field blank, or toggling the override off. Saving a cleared field returns the Link to inherited behavior.

What branding does not control

• The Form’s questions, layout, or steps. Branding is purely visual.
• Past Submissions. Branding applies to consumers as they fill out the form. Past Submissions in your agency’s list don’t change appearance based on later branding edits.
• The Form’s social-share preview (Open Graph image / title / description). That’s a separate setting on each Link, also overridable per Link.
• The Form’s logo itself. The logo lives on the Form (and on the agency). Per-Link logo overrides aren’t a setting — they’re a Form-level decision.

Common questions

I changed the agency’s color theme and now an old Link looks different — why? That Link probably didn’t have a color theme override of its own. When the agency default changed, every Link without an override followed along. To pin the Link to a specific color regardless of agency-level changes, set an explicit color on the Link.

Can I make a Link look exactly like a referral partner’s website? You can match their color theme and illustration preference. You can’t apply their custom logo, fonts, or HTML at the Link level — those would be a Form-level customization (and beyond what SALT exposes today). For a tightly-branded partner experience, embed the form on the partner’s site instead.

Do branding changes break in-progress submissions? No. Consumers who have the form open in their browser keep seeing what’s already on screen. Their next page load uses the new branding. Their answers are unaffected.

My consumer says the colors look wrong — what should I check first? Confirm which Link they used. Two Links to the same Form can have different branding; visiting your “main” Link and your partner Link will look different by design if you’ve set them up that way.