Form Branding & Customization

The "Form Themes" option (currently only available for Consumer Forms) provides color theme options and enhanced branding capabilities!

This includes customizable color themes, padding adjustments for agency logos, an option to remove illustrations from the form, and improvements to the preview experience within the Form Editor.

Accessing Branding Settings

Branding options are available both at the agency level and within each individual Link, giving you more granular control to customize specific experiences without changing your agency-wide defaults.

Agency-Level Settings:

You can configure branding to apply across your entire agency. To set this up, navigate to Settings > Branding. These settings will serve as the default for all Forms agency-wide.

Link-Level Settings:

You can configure branding for individual Forms or Links by opening a Form, switching to the Links tab, and navigating to Settings > Branding for the Link you want to customize.

By default, all Forms and Links follow your agency-level branding settings. However, you can override them here to tailor the experience for specific use cases—without impacting other Forms/Links or your agency-wide defaults.

Logo Padding Options

You can adjust the padding around your agency’s logo to make sure it looks clean, balanced, and professional on SALT Forms—no matter the shape, size, or design of the original file. You can choose from four padding options when uploading your logo:

• None – No added white space (default setting)
• Tight – Adds a small amount of white space
• Comfy – Adds moderate white space
• Spacious – Adds the most white space

Color Themes

The Consumer Form includes 17 color theme options, allowing you to choose a style for your agency's Forms that best aligns with your unique branding.

By default, all Forms and Links use the standard blue theme. However, you can update the color theme for each Form or Link individually (Link-level Settings > Branding), allowing you to better match your agency’s branding.

Form Illustrations

llustrations can be removed from the Consumer Form if you prefer a more streamlined and professional appearance. This setting provides a cleaner look that may better align with your agency’s branding.

Agency-Level Setting:

Link-Level Setting:

Link Preview in Form Editor

While adding steps or questions to a Form, you’ll see a Preview panel on the right side of the page. This preview includes a dropdown that lets you view how the form will appear with the branding from any of the individual Links connected to that form. It’s a helpful way to quickly check how things like logos, colors, and messaging will display.

Custom Legal Links

In addition to the aesthetic options available in the Branding settings, you’ll also find fields for adding your agency’s custom Terms of Service URL and Privacy Policy URL.

When added, these links will automatically appear in the disclaimer at the bottom of your Consumer Form, providing prospects with easy access to your legal and privacy information. (More info on this here.)